Robin Beattie


My group and I were assigned the company Travelpro and tasked with creating a hypothetical campaign. My partners, Caitlan Pio and Sinping Ku, and I came up with the Movement Movement, a way to encourage traveling business professionals to travel well. We wanted to create a community supporting this mission through a microsite and social media. A purchase of a Travelpro suitcase included an invitation and a registration number to gain access to the microsite, which would enable travelers to take advantage of the sights in their area. All they had to do, was go to the Map page and enter in their free time and the Travelpro community would do the rest. By checking in with Facebook, members would log miles in order to earn rewards, as well as bragging rights. Because with Travelpro, you can carry-on with your journey.