Eggo Redesign

Eggo is the archetypal frozen waffle. Often imitated, Eggo had to prove they were first in family breakfast— convenient AND tasty.

So, how do you make Eggo more Eggo? You double down on your most iconic ingredients. Give more energy to Eggo’s classic yellow. Juice up that curvy script logo. Make those fluffy-on-the-inside and crispy-on-the-outside waffles look even more mouthwatering. Just cast a morning glow over it all and then the new packaging solution will capture a casual comfort, warmth, and homeyness that’s uniquely Eggo and relatable to today’s family. It brings to life distinct attributes— joy, taste, and ease— across a broad portfolio, celebrating that Eggo can toast up something for everyone.