Kleenex Earth Day
Kleenex asked Design B&B to ideate a special, sustainability-focused theme for limited-edition Earth Day packaging. Aesthetically, the theme needed to fit within the Kleenex brand, but the moment called for a look more distinct than the everyday packs. How could we make "Taking care of you and our planet" come to life in a meaningful way?
Inspired by the stunning natural diversity of our National Parks, we created a concept that highlighted the importance of the preservation of public lands for a healthy plant and healthy people. This was a catalyst for a true partnership between the National Park Foundation and Kleenex. A portion of each purchase of the Kleenex Earth Day series is donated to support the Parks, creating tangible action from a simple idea.
The packs highlight sixteen parks across the country, from the rocky headlands in Acadia to the roaring falls of Yosemite. Each box features one park's flora and fauna, and educational facts on the back – every element carefully chosen and researched in partnership with National Park Foundation to accurately represent the area. Crafted by illustrators at Design B&B, the unique illustrative patterns capture the colorful and diverse adventures within the National Park system that we strive to protect.