Pop-Tarts Bowl
Kellogg’s called us into the game to create a logo and branding system for the inaugural Pop-Tarts Bowl that brought their crazy good attitude to the field. We delivered a branding system complete with stadium graphics, commemorative packaging, in-game animations and the champion’s trophy. In the first year, the bowl game’s brand value increased more than 25% and generated more than $12.1 million in media exposure for it's parent company, Kellanova*.
*according to Apex Marketing Group,
Role
Creative Lead
Agency
Design B&B
Core team
Valerie Aurilio, Laura Slabaugh,
Jason Haff, Zachary Bird, Jenna Zelkowski
A design opportunity of a lifetime, we fielded several ideas for the Champions trophy, strategically exploring ways to naturally connect the celebration to the brand. The internet was a fan (and so are we).
