I wanted to create a campaign for political awareness in young adults. My generation is so often written off as incompetent and misguided, but I believe we are capable of so much, and better awareness of our surroundings would be the first step. The Engine would provide a daily source of easily digestible information that would be as unbiased and straightforward as possible, leaving the readers to form their own opinions.
Because my target audience is 18-24 year olds, the mobile app and social media are very important. All ads and social media assets are meant to increase exposure for the app. Advertising on social media and the ability to share with friends would be the primary way of reaching more readers.